diff --git a/backend/src/routes/public.ts b/backend/src/routes/public.ts
index 4fb3fe3..e773706 100644
--- a/backend/src/routes/public.ts
+++ b/backend/src/routes/public.ts
@@ -15,7 +15,7 @@ publicRouter.get('/content', async (_req, res) => {
             query<unknown>(
                 `SELECT id, slug, title, subtitle, description,
                         status, audience, icon_key, tags, sort_order, site_url,
-                        title_en, subtitle_en, description_en
+                        title_en, subtitle_en, description_en, logo_url, brand_color
                  FROM products
                  WHERE is_published = true
                  ORDER BY sort_order ASC`
diff --git a/frontend/public/logos/agroto.png b/frontend/public/logos/agroto.png
new file mode 100644
index 0000000..ed03682
Binary files /dev/null and b/frontend/public/logos/agroto.png differ
diff --git a/frontend/public/logos/bonitirovka.png b/frontend/public/logos/bonitirovka.png
new file mode 100644
index 0000000..20c9202
Binary files /dev/null and b/frontend/public/logos/bonitirovka.png differ
diff --git a/frontend/src/api/client.ts b/frontend/src/api/client.ts
index 0e9c64f..722475c 100644
--- a/frontend/src/api/client.ts
+++ b/frontend/src/api/client.ts
@@ -15,6 +15,8 @@ export interface Product {
     title_en?: string | null;
     subtitle_en?: string | null;
     description_en?: string | null;
+    logo_url?: string | null;
+    brand_color?: string | null;
 }
 
 export interface ApproachItem {
diff --git a/frontend/src/pages/Landing.tsx b/frontend/src/pages/Landing.tsx
index f89b4d8..3bc9981 100644
--- a/frontend/src/pages/Landing.tsx
+++ b/frontend/src/pages/Landing.tsx
@@ -163,7 +163,18 @@ export function Landing() {
                                 ? (STATUS_LABELS_EN[p.status] || STATUS_LABELS_EN.planned)
                                 : statusBadge.text;
                             return (
-                                <div key={p.id} className="bg-gradient-to-br from-slate-50 to-brand-50 border border-slate-200 rounded-3xl p-8 grid md:grid-cols-2 gap-7 items-center">
+                                <div
+                                    key={p.id}
+                                    className="border rounded-3xl p-8 grid md:grid-cols-2 gap-7 items-center transition-shadow hover:shadow-md"
+                                    style={{
+                                        // Карточка в цвете самого продукта: две одинаковые серые
+                                        // плитки не давали понять, что это разные приложения.
+                                        background: p.brand_color
+                                            ? `linear-gradient(135deg, ${p.brand_color}0D 0%, ${p.brand_color}1A 100%)`
+                                            : undefined,
+                                        borderColor: p.brand_color ? `${p.brand_color}33` : undefined,
+                                    }}
+                                >
                                     <div>
                                         <div className="flex gap-2 mb-4">
                                             <span className={`text-xs px-2.5 py-1 rounded font-medium ${statusBadge.cls}`}>{badgeText}</span>
@@ -172,9 +183,19 @@ export function Landing() {
                                             )}
                                         </div>
                                         <div className="flex items-center gap-3 mb-3">
-                                            <div className="w-12 h-12 bg-brand-800 rounded-xl flex items-center justify-center text-white">
-                                                <ProductIcon name={p.icon_key || ''} size={24} />
-                                            </div>
+                                            {p.logo_url ? (
+                                                <img
+                                                    src={p.logo_url}
+                                                    alt={String(pick(p, 'title') || '')}
+                                                    width={48}
+                                                    height={48}
+                                                    className="w-12 h-12 rounded-xl object-contain bg-white border border-slate-200/70 p-1"
+                                                />
+                                            ) : (
+                                                <div className="w-12 h-12 bg-brand-800 rounded-xl flex items-center justify-center text-white">
+                                                    <ProductIcon name={p.icon_key || ''} size={24} />
+                                                </div>
+                                            )}
                                             <div>
                                                 <div className="text-2xl font-medium text-brand-900 tracking-tight">{pick(p, 'title')}</div>
                                                 {pick(p, 'subtitle') && (
@@ -193,7 +214,8 @@ export function Landing() {
                                                 href={p.site_url}
                                                 target="_blank"
                                                 rel="noopener"
-                                                className="inline-flex items-center gap-1.5 mt-5 text-sm font-medium text-brand-900 border-b border-brand-900/30 hover:border-brand-900 transition-colors"
+                                                className="inline-flex items-center gap-1.5 mt-5 text-sm font-medium border-b transition-colors"
+                                                style={{ color: p.brand_color || undefined, borderColor: p.brand_color ? `${p.brand_color}55` : undefined }}
                                             >
                                                 {p.site_url.replace(/^https?:\/\//, '')}
                                                 <ArrowRightIcon width={14} height={14} />